About Gieselle Allen

Have you spent your whole life thinking, there’s something big out there waiting for me? Have you wanted more in your life, but you can’t shake the thought in the back of your mind that says you’ll screw it all up? I’ve been there. Honey, have I been there.

Hey, I’m Gieselle.

I’m a Black, American, queer, able-bodied, neurotypical, cisgender woman…

…and a mindset coach for women of color, femmes of color, and non-binary folx of color entrepreneurs.

I feel so grateful every day that my divine path in this world is to help entrepreneurs of color reclaim their brilliance and power so that they can serve their people and stand at the forefront of the revolution.

But tbh – I wasn’t always a revolutionary.

For most of my life, I felt like an outsider trying to fit in.

Growing up in Baltimore, Maryland, I always felt like I wasn’t Black enough. I “talked white,” was introverted and a bookworm, and overall just not the right kind of Black.

When I moved to Los Angeles, suddenly I was too Black – I was acutely aware that my Blackness wasn’t a good thing and I slowly started believing that I was too Black, too ugly and too fat to fit in anywhere. In turn, I did my best to assimilate and distance myself from my “blackness.”

Poor, sweet baby Gieselle.


Thankfully, the universe helped a sister out.

I met an energy healer who opened my eyes to the fact that I have the passion, heart, and talent to heal. But I still couldn’t put my finger on what I was meant to do.

Three years, one city and career change later, I met a coach, and it hit me like a bolt of lightning – this is what I was meant to do.

I took a leap of faith, quit my job, and moved into coaching full-time to build my dream business.

But it wasn’t all happily ever after from there.

I became a super successful coach, smashed all those 10k, 15k, and 20k milestones…but something was still missing.

I was doing business in deeply colonized and misaligned ways.

I was compartmentalizing my identity as a WOC.

I was scared of alienating my white audience.

I was worried about not being “black enough” to work exclusively with women and femmes of color (even though, in the background, that’s what I had been doing for years.)

And then 2020 happened.

And I knew I didn’t have the luxury of standing on the sidelines anymore.

I was tired of being suffocated by whiteness in the entrepreneurship and personal development world.

I was over capitalism stealing my rest, self-esteem, and joy.

And when I looked outward and discovered all the incredible WOC entrepreneurs around me who were experiencing the same damned thing, I realized I wasn’t the problem.

But I damn well knew I had to be part of the solution.

I had to join the revolution.

Allowing myself to truly be in community with other women of color who share my values, cheer me on, and truly see me has changed my life.

I now choose to show up as messy and imperfect to show WOC that we can liberate ourselves according to our own rules.

We no longer have to cut away at ourselves to fit into the molds that patriarchy and white supremacy tried to force us into.

I went from an outsider trying to fit in, to a leader who shows up every day as messy and imperfect, but 100% in sync with my values, my intuition and my identity.

If that sounds like a journey you want to embark on, I’ve got you, boo.

Together we’ll take risks, break down barriers, build the life that you’ve always wanted and settle for absolutely nothing less.

Together we’ll take risks, break down barriers, build the life that you’ve always wanted and settle for absolutely nothing less.

Now here’s the thing you need to know.

This wasn’t some special-ass Disney princess story. There’s nothing extraordinary about what I did. There was no secret formula, no magic ingredient and no fairy godmother to turn my pumpkin into a thriving business.

I did it all myself (with some help from my coaches, my therapist and my dope-ass community of incredible WOC).

And that’s why I know you can do it too!

All I did was:

  • Trust my intuition
  • Find my soul-on-fire vision
  • Ruthlessly say no to all the things that would drain my time and energy
  • Make my own rules and stop getting stuck in the “shoulds”


I make mistakes. I fucked up (and I still do!)

But I’m living my version of my best life, waking up every day to do work that I love, making a real impact in my community, and making my own rules for how I run my business.

To put it simply, my life and business are thriving.

I want that to happen for you too. I want you to unlock your potential and reach the pinnacles of success, whatever that might mean for you.

If you’re interested in:

  • Saying fuck you to the cookie cutter entrepreneurship rules
  • Finding the courage to do what feels right for YOU
  • Discovering ways to integrate your identity into your business
  • Joining a community of warm, loving, supportive and incredibly talented WOC entrepreneurs
  • Living your best fucking life

Take my hand and let’s do this together.

We Can’t Thrive Alone!

The best part about building a Revolutionary business is knowing that your fam’s got your back. Join the Revolutionary Entrepreneurs of Color Facebook group for WFOC entrepreneurs who want to run their businesses THEIR way.

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