There are a couple folks on my feed whose content has been repelling me lately, and I couldn’t figure out why.
Multiple times a day, there’s posts about their epic client wins, their unparalleled relationship, the list goes on.
At first I thought I was triggered by their seemingly perfect, incredible, fabulous lives.
Then, I realized what was going on.
I’m not triggered.
I just don’t trust them.
Not because I’m a sad, miserable sack who doesn’t believe folks can be happy.
(I’m personally living my best quarantine life over here.)
It’s because I’m not stupid and I recognize that no ones life is good all day every day.
So when you try to sell me the “aspirational,” two dimensional version of your life, I don’t trust you.
Because that’s inauthentic.
If I can’t trust you to tell the truth in your marketing….
….then how the hell can I trust you enough to buy from you?
I tell my clients all the time,
“Perfection doesn’t sell.”
And what I just said above is why.
Being “perfect” in your marketing doesn’t make you seem like an expert who is beautifully put together.
It makes you seem inaccessible, inauthentic, and untrustworthy.
Being less than perfect is the opposite of how the world has conditioned us to behave women of color, but when it comes to marketing, it’s the unlearning we have to do.
I don’t promise it won’t feel terrifying.
I can’t say it’ll be easy.
But if you can kick that perfection to the curb…
you’ll see your message land like never before.
Your ideal clients will be so attracted to you, because you’ll finally seem real, relatable, and like someone who will truly understand them.
Your ideal clients will trust you…
…and once they trust you, they’ll be HAPPY to buy from you.
Comment below and tell me – where’s one place in your marketing where you can let the real you shine through a little more?